The first time I came into contact with recognizable brands was through advertising. Years later, with a little lot of help from my friends, I launched 2 new products into the Canadian marketplace under the STP brand. Then went on to develop consumer-facing materials in a variety of disciplines.

Since then, I have been involved with ad creative for some of North America’s most recognizable brands, had a photo of a door lock displayed over 100ft tall at CES, designed packaging found on retail shelving today, and many other projects.

Photo + Video + Animation

Video production blends many different disciplines, people, and talents. See the caption below each video for my role in each production.

Written, Edited, Directed, co-shot with Mitch Boudreau

Written, Edited, Directed, Animated, co-shot with Mitch Boudreau

Agency coordination and Product demonstration videography

Filmed and edited with Shanghoon. Agency: Westside Studio Client: Adidas

Photograhed and animated into gif for digiboard at CES. Agency: Send & Receive

Written, Produced, Co-Directed with Sean Deakin

Animation done for former adult industry client

Animation studio coordination, demonstration video supplied

Design + Digital

Products photographed at home, super imposed labels, stock photography and layout. Product exclusive to Walmart in Canada

Website design maintenance and updates to armorall.ca and stpproducts.ca

Products photographed at home, super imposed labels, stock photography and layout. Product exclusive to Canadian Tire in Canada

Ryan Speziale helped me to create this project for #ArmorAllTheWay - a 12 days of giveaways promotion through Facebook in 2017. We started with a dirty, smelly sleigh after the previous year’s trip around the globe. Armor All products used on the correct surface of the sleigh were given away to winners in the comments. Progressively through the 12 days a clean sleigh was revealed, ready for the holidays!